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PRESS

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Lisa Strandberg and her sister Kaitie Sjostedt founded the direct-to-consumer line last year.

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The Shore Line, a resort wear line created by sisters Lisa Strandberg and Kaitie Sjostedt that features staples designed for a capsule wardrobe, is announcing new items! The sisters joined Studio 512 to talk about their new line, as well as the inspiration behind their business.

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Lisa Standberg and Kaitie Sjostedt are two sisters well versed in the fashion industry. They noticed a lack in beachwear for women who live multifaceted lives. Sjostedt studied at the Fashion Institute of Technology, and Standberg has lived in Austin for 12 years with her husband and children. Combining their fashion experience and deep roots in Austin, they created The Shore Line as an ode to their Florida upbringing. Their clothing gives women a greater variety of sophisticated beachwear for multiple locations. 

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Most of need a wardrobe that is practical and functional but that doesn't mean we want to look practical and functional in our clothes! I still want to look nice when I've got a million things to do and I want a wardrobe that is comfortable but still a bit stylish too. Independent fashion label The Shoreline have nailed that with their elegant classic stapes. Discover a brand that help you get an effortless look you feel great wearing.

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The Shore Line features beach-ready maxi skirts, chic cover-ups, and mix-and-match tanks and trousers.

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Elevate Your Brand: Elevate Your Brand with Kaitie Sjostedt & Lisa Strandberg of The Shore Line

Sisters Kaitie Sjostedt and Lisa Strandberg founded The Shore Line, an independent women’s resort wear brand founded in 2021, made by women for women, featuring effortless feminine silhouettes with a salty spirit of coastal living.

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Circuit of Success Podcast

Sisters Lisa Strandberg and Kaitie Sjostedt founded The Shore Line, an independent women’s resort wear brand founded in 2021, made by women for women, featuring effortless feminine silhouettes with a salty spirit of coastal living.

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Why Is Linen a Cool Summer Fabric?

Kaitie Sjostedt, co-founder of The Shore Line, an independent women’s resort wear brand that aims to infuse its effortless looks “with a salty spirit of coastal living,” described linen as an ideal, breathable, and durable summer fabric in an interview with LittlePinkTop.com.

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City Lifestyle Austin: The Sisters Designing The Shoreline

Founded by sisters Lisa Strandberg and Kaitie Sjostedt in 2021, The Shoreline is an Austin-based women's resort line featuring classic and timeless pieces inspired by their childhood growing up on the coast of Florida.

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AUTHORITY MAGAZINE:  Women Of The C-Suite: Lisa Strandberg and
Kaitie Sjostedt Of The Shore Line On The Five Things You Need To Succeed
As A Senior Executive

Founded by sisters Lisa Strandberg and Kaitie Sjostedt, The Shore Line is an independent women’s resort wear brand founded in 2021, made by women for women, featuring effortless feminine silhouettes with a salty spirit of coastal living. Inspired by their childhood growing up on the coast of Florida, sharing wonderful experiences from sunny Fourth of July parties on their boat to exhilarating days surfing with their brother, Lisa and Kaitie built a brand capturing the spirit and magic of a beachside lifestyle.

"Do what you love. Doing what you love and taking the risk of doing what you love will ultimately lead to an amazing work life. Work is such a huge part of your life; you might as well pick something you truly are passionate about. It’s good to believe in the work you’re doing, versus just clocking in and out."

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Texas Lifestyle Magazine

We're celebrating women, not just for #WomensHistoryMonth, but all year long! Spice up warm weather wardrobe with this #Austin, #womenowned brand This Is The Shore Line by sisters Lisa Strandberg and Kaitie Sjostedt!

They just launched their Spring/Summer 2022 collection, just in time for the hotter Texas weather! Buy your staple pieces here now: https://www.thisistheshoreline.com/

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Voyage Austin: Meet Lisa Strandberg and Kaitie Sjostedt of The Shore Line

The Shore Line is a women’s resort wear brand designed and made in Texas and founded in 2021. Classic staples created in elegant black and white tones and rich neutrals, The Shore Line is all about timeless picks like breezy button-ups, maxi skirts, and jumpsuits, along with easy-to-pair tanks, tops, shorts and pants

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